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LBE Team

Dedication. Expertise. Passion.

The LB Equity team combines deep expertise in the wellness sector along with years of investing and operational experience

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Jay Lucas

Jay is the Founder and Chairman of LB Equity, a venture capital and growth firm focused on investments in the wellness sector, including longevity, regenerative health, human performance, fitness, nutrition and natural beauty. He began his career at Bain & Company, where as a Partner, he developed growth strategies for consumer brand and marketing information based companies on a global basis. Through his work for his clients, Jay has developed a depth of experience in several industry sectors including consumer products, retail marketing, pharmaceuticals, and healthy living, among others. Following Bain, Jay founded The Lucas Group, where he serves as Chairman. The Lucas Group is focused on the specialized needs of private equity investors and their portfolio companies; performing due diligence and developing growth strategies. In addition to his business interests, Jay has also been active in government and politics. While in college, he served two terms in the New Hampshire House of Representatives, and later in 1998, was a candidate for Governor in the general election. He has been an active supporter of veterans and is the founder of the American Sunshine Movement, a grassroots effort to revitalize small towns and communities across America with the goal of Impacting more than 1,0000 towns throughout the country Jay has received his Bachelor’s degree from Yale College, his M.B.A. from the Harvard Business School and his J.D. from the Harvard Law School and studied International Relations as a Marshall Scholar at Oxford University.

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Ian Knowles

Ian has fifteen years of experience in the entrepreneurial and investing space, with roles in fund management, start-ups and advisory roles on the boards of emerging growth brands and companies. At LB Equity, Ian has led the firm’s deal sourcing efforts, identifying and helping to complete investments in Mad Rabbit, Defunkify, Crown Affair and Opus, among others. Currently, he has also taken role of helping to lead the efforts in the launching and management of the firm’s most recent fund, LB Equity Wellness Growth, L.P. The fund is focused on early-stage investments in the burgeoning trend toward healthy living, especially longevity, wellness and fitness. In essence, capitalizing on the trend toward people taking agency over their own health, with metrics, preventive, natural and personalized care solutions. Earlier in his career, Ian led a successful rollup effort in the craft beer sector, as well as serving as interim CEO of a mid-size ‘ready to drink’ tea company. Ian continues to have interests in the healthy drinks industry as an active advisor to both Tost, a sparking alcohol free natural beverage and hiyo, a non-alcoholic functional seltzer.

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Karen Ballou

Karen Ballou is co-founder and partner at LB Equity, a private equity fund focused on emerging brands in skincare, haircare and cosmetics. She leads the firm’s efforts in product development, formulation and the sourcing of cannabis related brand opportunities.  Karen is also chief executive and founder of LB Equity portfolio company, Immunocologie, a natural, luxury skincare brand, which utilizes a proprietary technology promoting skin health and appearance. In that role, she also has appeared on QVC and other related venues explaining the brand’s unique benefits. Karen started her career in skincare and cosmetics at Elizabeth Arden where she served in a variety of marketing and sales roles. Later at Redken, Karen was recruited to grow a small start-up company providing beauty tools and instruments for use by spas as well as for consumers to use at home, and then growing the company several-fold over a three-year period. As an independent marketing and branding consultant, Karen has successfully developed and helped bring to market more than 65+ brands in the beauty industry, with an emphasis on natural ingredients that are not only good for skin health, but are highly effective delivering proven results.  Today, Karen is largely focused on new product ideation with biotech companies and naturally sourced ingredients from regions around the world sourced using fair trade and sustainable practices.  Merging her business background with her industry knowledge, Karen is sought after as an industry leader bringing integrity to her formulations and the know how to be successful and shape brands for success.

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Jim Morrison

Jim has spent the last four years as C.E.O. of Apollo Biowellness. Prior to Apollo, Morrison was C.E.O. of StarShop, which was the first celebrity driven video shopping app., launched in a partnership with SPRINT. His track record of leadership and accomplishment in the beauty space has been unparalleled. Morrison was President of L'Oreal for 9 years. He was responsible for many acquisitions including both Redken and Matrix, and top line growth which averaged over 20% during his tenure. Prior to L'Oreal Morrison was President and C.E.O. of Graham Webb one of the most successful start-ups in the hair care space. After leaving L'Oreal Morrison was C.E.O. and owner of Sexy Hair Concepts for four years. Morrison's track record of leadership and accomplishment spans three decades and includes over 36 years of experience in successfully launching start-ups and masterfully running global powerhouses.

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Cavan Pohlschroeder

Cavan Pohlschroeder has been a Venture Capital and Growth Equity investment professional since 2009, joining LB Equity in 2015. Prior to LB Equity, Mr. Pohlschroeder worked at Brightline Capital Partners, a growth stage private equity sponsor focused on impact and sustainability investing. During his time at BCP he was responsible for generating, analyzing and diligencing new investment opportunities within the agribusiness, bioenergy and energy sectors, along with working with portfolio companies. In addition to investment responsibilities at BCP, he spent two years in Corporate Development at an agribusiness portfolio company. Mr. Pohlschroeder started his career with the investment bank Williams Capital Group, where he spent 5 years working with clients across a variety of transactions, including M&A and capital markets related activity in the consumer and energy industries. Mr. Pohlschroeder received a BBA in Finance from Emory University and an MBA from Columbia University.

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Adam Muniz

Adam Muniz is a transformative operations leader with 17 years of experience in health, beauty, wellness, and fashion. He has a proven track record of driving multi-million-dollar P&L growth, executing strategic exits, and scaling businesses, including roles at Google, Uber, Glamsquad, and Ever/Body. Adam specializes in streamlining complex operations and applying data- driven strategies to boost efficiency and profitability. He has successfully turned multi- million-dollar losses into profits and secured eight-figure investments. Recognized in the press as a startup mentor, Adam has partnered with Yale University to host entrepreneurial events featuring leaders from IBM, Squarespace, and Warby Parker. He is driven, innovative, and committed to delivering exceptional results.

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Lexi Klapper

Lexi has been at LB Equity since 2018. Previously, Lexi worked supporting the Global Board & CEO Practice team at DHR International and held administrative assistant roles at Fresh Beauty and at the Bloomingdale’s 59th Street corporate offices. Outside of work, Lexi enjoys working out, reading, and being outdoors. She received a BA from Stony Brook University. Lexi currently lives on Long Island with her husband and son.

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Danielle deBairos

Danielle enjoys combining her business and health science backgrounds with her passion for beauty and wellness. She studied Biology at Tufts University. After graduating she spent 3 years in Fidelity Investments internal consulting group, Fidelity Consulting, where she focused on strategic initiatives for various parts of Fidelity’s business as well as enterprise wide. Before joining the LBE team, Danielle earned her MBA from Duke University’s Fuqua School of Business with concentrations in Entrepreneurship & Innovation and Marketing.

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Advisory Board

We at LB Equity are excited to have assembled an Advisory Board that is truly ‘First Class’ in every respect.  We invite you to meet our Advisors in the profiles below. Highly accomplished and innovative individuals - who have come together with positive spirit to lead innovation and help create extraordinary value in the ‘wellness space’ with LB Equity.  Helping people live longer and better lives!

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Dr. Matt Burnett

CEO, Legacy Lyfe Longevity Institute

Dr. Matt Burnett is regarded as one of the foremost authorities on anti-aging and longevity, serving as the personal concierge physician to hundreds of elite athletes and high-profile individuals globally. With nearly two decades of experience, he has pioneered cutting-edge protocols that are transforming the future of human health. His expertise spans epigenetics, cellular biology, and regenerative medicine, areas where he consistently pushes the boundaries of what’s possible in modern medicine. As the visionary founder and CEO of Legacy Lyfe, Dr. Burnett’s revolutionary antiaging programs are utilized worldwide, earning him recognition as a true leader in the longevity space. His innovative, science-driven approach has garnered him a diverse and loyal following, while his influence extends to advisory boards across multiple disciplines in physical and regenerative medicine. Driven by a passion to reshape how we age, Dr. Burnett’s mission is to help humans live longer, healthier, and more vibrant lives through personalized, transformative care.

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Jim Gooch

Former President, Lands End

Jim started his career in public accounting. He moved to Chicago for five years where he worked in various finance roles in Consumer Products. After graduating with his Masters, he began a 30 year career in retail beginning with Kmart where he had finance roles with increasing levels of responsibility including Controller, Treasurer and CFO. After leading the acquisition of Sears, Jim moved on to RadioShack where he was CFO/COO. He was eventually promoted to President and CEO later on and left RadioShack to become CEO and CFO at Demoulas Supermarkets. Jim led the sale of this grocery chain at the end of 2015. He became COO/CFO of Lands End in January of 2016, where he was promoted to President and remained with them until 2024.

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Lance Liberti

Founder, Juventix Regenerative Medical, LLC

Lance Liberti is the president and founder of Juventix Regenerative Medical, LLC, where he has revolutionized the field of regenerative medicine with the development of an FDA-cleared line of Platelet-Rich Plasma (PRP) devices. Under his leadership, Juventix has introduced PRP devices that deliver faster, more efficient, and cost effective clinical outcomes. These advancements ensure that PRP treatments are available at a lower out-of pocket cost, significantly enhancing patient access to cutting-edge care. Lance’s career in healthcare innovation is marked by a series of notable achievements. Before founding Juventix, he established Integrative Practice Solutions, a testament to his lifelong dedication to healthcare excellence. Early in his career, he founded a nationwide healthcare advertising agency and served as Chief Operating Officer of Spinal Aid Centers of America, where he expanded the franchise network from 67 to 162 locations. His leadership earned the franchise recognition as the #2 medical service franchise globally and the 91st fastest growing franchise of the new millennium, as ranked by Entrepreneur Magazine. Lance’s personal battle with osteoarthritis and his discovery of non-surgical treatments fueled his passion for medical innovation. This led to the creation of the Advanced Arthritis Relief Protocol (AARP Program), now implemented in over 200 locations across the U.S. His visionary approach and relentless pursuit of excellence continue to drive advancements in regenerative medicine, making high-quality care accessible to a broader patient population.

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James Linkous

Oral Health, DMD MS FACP

James Linkous, DMD MS FACP stands as a beacon of excellence and innovation in the field of dentistry, with a career characterized by unwavering dedication to patient care, education, and advancing the frontiers of prosthodontics and dental sleep medicine. Throughout his career, James has remained at the forefront of advancements in prosthodontics, embracing emerging technologies and techniques to deliver the highest standard of care to his patients. His areas of expertise encompass a wide spectrum of prosthodontic specialties, including ceramics, resin polymers, adhesive prosthodontics, and implantology. In addition to his clinical practice, James has made significant contributions to dental education and research. During his tenure at the Naval Postgraduate Dental School and Walter Reed National Military Medical Center, he served as a consultant, sharing his expertise with aspiring dental professionals and shaping the future of dental education. His commitment to advancing the field of dentistry is further evidenced by his involvement in professional organizations, including the American Dental Association, American College of Prosthodontists, and American Academy of Dental Sleep Medicine.

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Steven Moy

Senior Executive, Media/Digital

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Poonacha Machaiah

CEO, Deepak Chopra Foundation

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Jim Morrison

Former President, L'Oreal U.S.

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George Panagakis

Former Partner, Skadden Arps

Steven Moy is a Marketing Agency Chief Executive Officer and Chief Technology Officer, renowned for his hands-on approach and the philosophy that "Speed is the New Black." With over 30 years of experience, he has a proven track record of building high-performance businesses and teams through new service offerings, strategic mergers and acquisitions, and high-growth partnerships. Throughout his career, Steven has participated in significant digital transformation projects and initiatives for prominent global brands including American Express, McDonald’s, Starbucks, Marvel, Shiseido, Johnson & Johnson, CVS Health, Fenty Beauty, Post Consumer Brands, Samsung, Nike, and many other leading companies. Steven has held several executive positions in the advertising industry over the past two decades. Steven has achieved numerous accolades and recognitions throughout his career. In 2023, he was honored as an advertising industry ICON by the Advertising Club of New York. In 2021, Fast Company recognized Barbarian's 2020 Social Commerce Innovation, Mucinex Sickwear, as a World Changing Idea and invited Steven to join the Fast Company Executive Board as an official board member. Additionally, he was named a Campaign A-Lister in 2017 and was featured on Campaign's 40 Over 40 list in 2020.

Poonacha Machaiah is the CEO of The Chopra Foundation, dedicated to improving health, social and planetary wellbeing. Co-founder of Seva.Love the metaverse platform for wellbeing and ChopraX, a venture platform backing transformative entrepreneurs reimagining the future of health and wellbeing, along with world-renowned mind-body medicine pioneer and New York Times best-selling author Deepak Chopra, MD. He has co-founded initiatives such as NeverAlone® to address mental well-being and suicide prevention. Co-founded CIRCA®, an anxiety management platform, along with Srini Pillay, MD —Harvard-trained psychiatrist and brain researcher, and Cyberhuman.ai, a personalized AI platform for optimizing health and wellness. He is on the board of transformative companies such as The Healing Company, Beacon Media, Limitless Minds and Reulay. He has also held senior management positions at Nortel, Iridium, Motorola and Sasken. He holds an MBA from the College of William and Mary, and a Bachelor of Science in Computer Science and Engineering.

Jim has spent the last four years as C.E.O. of Apollo Biowellness. Prior to Apollo, Morrison was C.E.O. of StarShop, which was the first celebrity driven video shopping app., launched in a partnership with SPRINT. His track record of leadership and accomplishment in the beauty space has been unparalleled. Morrison was President of L'Oreal for 9 years. He was responsible for many acquisitions including both Redken and Matrix, and top line growth which averaged over 20% during his tenure. Prior to L'Oreal Morrison was President and C.E.O. of Graham Webb one of the most successful start-ups in the hair care space. After leaving L'Oreal Morrison was C.E.O. and owner of Sexy Hair Concepts for four years. Morrison's track record of leadership and accomplishment spans three decades and includes over 36 years of experience in successfully launching start-ups and masterfully running global powerhouses.

George has been a corporate restructuring attorney for over 30 years, including over ten years as deputy practice leader of Skadden’s Corporate Restructuring Group. He has represented clients in complex business reorganizations and insolvency matters around the world, with emphasis on providing boards with strategic advice aimed at maximizing value for stakeholders and minimizing risks for corporate decision makers. As lead counsel, he has worked closely with financial advisors to present boards and management teams with comprehensive and cohesive analysis and advice to navigate through distress situations often on expedited timeframes. George retired from practice of law in 2023 and currently works with several private equity groups as an independent investor for early-stage companies.

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Owen Tharrington

Former Managing Director, Gridiron Capital

Owen was most recently a Managing Director at Gridiron Capital, a private equity investment firm focusing on providing capital as well as growth and value creation strategies for middle-market companies. Owen was the first employee and part of the inaugural Gridiron team that launched its first fund in 2005. Since then, the firm has since grown into one of the leading middle-market private equity firms with currently over $5 billion in assets under management. Prior to joining Gridiron Capital, Owen was an investment professional with Saugatuck Capital Company, a lower middle-market private equity investment firm, where he worked on both buyouts and growth equity investments. He began his career in public accounting at KPMG LLP.

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Jason Grady

CEO, DSS, Inc.

Jason Grady serves as the Chief Executive Officer of DSS, Inc., and concurrently holds the position of President at Premier Packaging Corporation, a wholly-owned subsidiary of DSS, Inc. Additionally, Jason is an integral member of the DSS Executive Committee, contributing his expertise in various board and officer roles within the company. With over 25 years of experience navigating the forefront of business growth and industry dominance, Jason has played a pivotal role in propelling DSS into the successful, global portfolio company it is today. Jason oversees the continual expansion of DSS's nine business lines and the consolidation and reorganization of numerous companies under the DSS umbrella. His comprehensive oversight ensures success through strategic planning, forward-thinking, and effective business practices, ultimately delivering long-term initiatives and shareholder value. In 2014, under Jason’s guidance, DSS launched AuthentiGuard, a digital anticounterfeiting software solution, securing their first Fortune 200 customer. Jason is the former Chief Operating Officer of DSS. Prior to joining DSS, he served as Director of Business Development at Berlin Packaging and as Vice President of Marketing at Parlec, Inc. Jason earned an undergraduate degree in Marketing and Design and a Master’s in Business Administration from the Rochester Institute of Technology.

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Andy Weisenfeld

Managing Partner, MTS Health Partners

Andy has been an investment banker since 1989. Initially, acting as an M&A generalist, Andy worked on a number of consumer product transactions including Gillette's acquisition of Duracell, Andy began his focus on the healthcare industry in 1997. Andy became a Partner at MTS Health Partners in January 2008, primarily responsible for the development of the pharma, biotech and medical technology practices and has since become one of the firm's Managing Partners. Prior to joining MTS, Andy was a Managing Director in Bank of America Securities’ Corporate and Investment Banking Healthcare Group co-leading the firm’s life sciences practice. Before joining Bank of America in 2003, Andy was a Managing Director at JP Morgan and its predecessor company, Chase Securities, leading its Healthcare M&A business across all healthcare sectors from mid-1997 to the start of 2003. Andy also spent over five years in the M&A Group at Merrill Lynch. Andy’s work in 2023 earned him the distinction of being named to Business Insider’s “Rainmakers” list, recognizing the top 20 M&A bankers who orchestrated the largest deals in North America. Andy has advised on some of the most recent prominent life sciences transactions including the sale of Seagen to Pfizer, the sale of Chinook Therapeutics to Novartis, AsahiKasei's acquisition of Calliditas, and Lundbeck's acquisition of Alder Pharmaceuticals.

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Mark Williams

Former CEO & President, ZO Skin Health

Mark is an accomplished executive and corporate leader with nearly three decades of expertise in strategic growth, profit enhancement, and executive management. As CEO and President of ZO Skin Health, Inc., Mark led the company's transformation from a start-up to a recognized industry leader in the global aesthetics sector. With a proven track record in strategic growth and exit planning, he brings deep expertise in driving success across the professional sales and wellness industries.

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Jim Zimbler

Founder, Emerging Growth Partners

Jim has served Apollo Biowellness, Inc., as the Vice President of Corporate Finance since July 1, 2020. He served as a director of the Company from November 2017 to November 2021. From November 2017 until July 2020, he served as President of the Company in which role he was responsible for strategic decision making, capital expenditure planning and staffing matters. From December 2017 until June 2019, he served as President and a director of the predecessor iteration of a public company that is now Enzolytics, Inc., a drug development company. In December 2016 he founded Emerging Growth Advisors, Inc., a consulting firm providing advisory services related to mergers and acquisitions for corporations including the Company, where he has served as President since its formation. Prior to founding Emerging Growth Advisors, Inc., Jim served in a managerial role at other consulting firms, each specializing in mergers and acquisitions, roll-ups and turn-around work.

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Dan Garms

Managing Director, The Garms Group

Dan, as Managing Director of The Garms Group, brings over 30 years of high-level executive search experience, primarily focused on growth-stage and emerging technology companies. Beyond traditional search assignments, he serves in advisory roles and holds multiple board positions, leveraging his expertise in organizational assessment and talent evaluation. His extensive network spans both corporate leadership and venture capital sectors, providing unique insights into market dynamics and executive talent. Dan specializes in transformational executive recruiting across cutting-edge industries, including Artificial Intelligence, Machine Learning, Life Sciences, Healthcare, Biotechnology, Nanotechnology, Telecommunications, RFID, and location-based services. He facilitates capital resource acquisition and strategic partnership development to accelerate market penetration for his clients. His proven track record in fostering strategic alliances has consistently delivered value to portfolio companies and their stakeholders.

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Michael Colby

Entrepreneur & Former COO, Goosehead Insurance

Mike spent nearly two decades in the financial services industry, most recently as President and COO of Goosehead Insurance (NASDAQ: GSHD). At Goosehead, Mike championed a technology-driven strategy and innovative distribution platform that changed the way consumers find and purchase personal lines insurance leading to unprecedented growth. Mike brings a spirited combination of rigorous analysis, disruptive creativity and environmental consciousness to every role, including his philanthropic ventures impacting education, veterans affairs and environmental sustainability in Texas and beyond. Mike holds a BBA in Accounting and MS in Finance from Texas A&M University.

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Dyan Colby

Practitioner & SME, Innovation Health and Wellness Solutions

After completing my degree in Government at the University of Texas at Austin, I started my career in financial services, and then transitioned into full time motherhood. For the past 17 years, my primary focus has been the health and well-being of my family, a journey that has led me to explore and implement a wide range of wellness practices. While my background is rooted in direct, hands on experience. I have spent nearly two decades researching, testing, and integrating various modalities, devices, and therapeutic approaches among my family and friends. My wellness journey began when my son developed asthma following a routine vaccination. Seeking solutions beyond conventional medicine, I began exploring alternative healing methods—what I later recognized as biohacking. Since then, I have continuously expanded my knowledge and practice, utilizing everything from acoustic sound healing for tendonitis to psychedelics for mental health and spiritual growth. With an open mind and a deep curiosity, I am committed to understanding the science and logic behind emerging health innovations. I look forward to learning from others in this space while sharing my insights and experiences to contribute meaningfully to the conversation on holistic wellness and biohacking.

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